How to Make the Most of Your Drone Photos & Videos

Jul 5, 2019 | Commercial, Construction, General News, Marketing, Residential

When you hire a drone partner to come and capture some stunning aerial photos and videos, the challenge isn’t usually the quality, after all, everything from hundreds of feet up in the air just looks epic. The challenge comes in how these photos are used or, in many cases, not used.

Whatever your reason for hiring a drone photography team, there are many ways to use the photos to benefit your business. Regardless of industry, here are some tips for making the most of your drone photography and videography.

Get Organized

If you’ve hired a drone company to capture weekly job site progress photos at your construction site and your project is expected to last 1-2 years, you’re going to have a lot of images to sort through. Most drone partners will send you a link for every week or image, leaving you with a massive amount of links to deal with. Make sure and ask that your drone partner organize the photos and videos so that all can be reviewed through a few links instead of hundreds.

Have a Strategy

After a drone shoot or multiple shoots, you’re going to have some amazing, high quality photos and videos to work with. Instead of wondering what to do, have a strategy in place for how you’re going to use the content with a timeline to help guide you. Whether planning to use the images for social media, in a marketing video, on your website or you just need them to document a special occasion or construction site, knowing how these visuals are going to be used will make it easier to find the best assets for you.

Add Your Branding

If any of your drone-captured photos or videos will be shared publicly or with a customer, consider adding your branding. Adding your logo to these beautiful aerial photos and videos can help elevate your brand and communicate with your audience that your business is modern, sophisticated and utilizes the latest technologies. Here’s an example from a recent job we shot for a residential real estate professional.

Share Internally

Whether in construction, commercial real estate or residential real estate, make sure you share the assets with key people within your organization. For construction job sites, these visuals can help identify projects or aspects of the job that need attention. For real estate professionals, the images and videos serve as great marketing material for your listing or commercial development. The more people you can get to share this kind of content, the more people you can reach.

Share with Customers

The use of drone photography and videography can help show your customers that you are investing in the success of the project. Whether you’re selling a listing or managing a job site, your customers will appreciate seeing these visuals because they are far more effective at communicating than simply telling them the status of a project via words. In many ways, they serve as a powerful customer service tool and touch-point.

There are many uses of drone photos and videos, but many approach the content with a one-dimensional view. Make sure you take the time to consider all the potential use cases that the content offers for your business. This will help you get the most bang for your buck. Most important of all, find a partner that understands your industry and can offer ideas that help maximize the use of your drone photos and videos.

To discuss all the different ways your business could benefit from drone visuals, contact us today.


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